Procter & Gamble

Procter & Gamble is one of the world’s largest manufacturing companies with operations in over 80 countries. P&G specializes in household products, consumer goods and personal care items with notable brands including Crest, Tide, Pampers, CoverGirl and Secret. The company has also manufactured a number of pharmaceutical products including Prilosec OTC and osteoporosis drug, Actonel.

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  • Procter & Gamble History
  • Procter & Gamble Products
  • Procter & Gamble’s Actonel
  • Actonel Lawsuits
  • Procter & Gamble Misconduct

Procter & Gamble History

In 1837, William Procter and James Gamble met by chance. Procter was a candle maker in Cincinnati, Ohio. Gamble was a soap maker. The two entrepreneurs married sisters Olivia and Elizabeth Norris. After they became brothers-in-law, their father-in-law convinced them to go into business together. This marked the beginning of Procter & Gamble.

By 1859, Procter & Gamble reached $1 million in sales. The company earned contracts allowing them to supply the Union Army with candles and soap during the American Civil War. In the 1880s, Procter & Gamble introduced Ivory soap. In 1911, the company began diversifying its product portfolio by producing Crisco vegetable shortening. Procter & Gamble began sponsoring several radio programs as radio became more popular in the 1920s and 30s. These shows then coined the term “soap operas.”

Over the next decades, Procter & Gamble branched out through acquisitions and unique product developments to produce revolutionary products including Pampers disposable diapers which was first test marketed in 1961. The company acquired products form Folgers Coffee, Norwich Eaton Pharmace3uticals, Richardson-Vicks, Noxell (Noxzema), Old Spice, Iams, Pantene and Max Factor.

In January 2005, Procter & Gamble acquired Gillette with its Duracell, Braun and Oral-B brands. This created the largest manufacturer of consumer goods at P&G, placing Unilever in second place and the company was required to spin off overlapping brands. The company sold its SpinBrush products to Church & Dwight, Rembrandt toothpaste to Johnson & Johnson, Right Guard, Soft and Dri and Dry Idea deodorants to Dial, Liquid Paper and Paper mate to Rubbermaid and in August 2009, Warner Chilcott bought Procter & Gamble’s prescription drug business for $3.1 billion.

In August 2014, after a record revenue year of $87 billion, P&G announced they were streamlining, dropping 100 brands to concentrate on only 65 which produced over 95% of the company’s profits. P&G sold off 43 cosmetics brands to Coty, Duracell batteries to Berkshire Halthaway, and its VapoSteam products. They acquired Merck Group’s consumer health division, renaming it as Procter & Gamble Health Limited which sells products mainly in India.

Though P&G is the largest consumer products manufacturer in the U.S., Johnson & Johnson remains a larger company in the health and consumer goods space.

Procter & Gamble Products

Procter & Gamble (P&G) is one of the biggest manufacturing companies in the world. Operating in 80 countries, Procter & Gamble specializes in consumer goods like pet foods, personal care products such as toothpaste and shampoo, and cleaning agents. In 2019, Procter & Gamble recorded more than $67 billion in sales, second to manufacturing giant, Johnson & Johnson.

Procter & Gamble is famous for manufacturing several popular household brands such as:

  • Crest
  • Scope
  • Pampers
  • Luvs
  • Tide
  • Cheer
  • Gain
  • Joy
  • Dawn
  • Febreze
  • Puffs
  • Charmin
  • Swiffer
  • Pepto-Bismol
  • Prilosec OTC
  • Vicks
  • Gillette
  • Ivory
  • Olay

In recent years, Procter & Gamble has been the subject of controversy. Its osteoporosis and bone loss drug Actonel, which had been marketed with Sanofi-Aventis, caused adverse effects in a number of patients. Actonel patients have experienced debilitating complications such as bladder cancer, bone fractures, and osteonecrosis of the jaw. Procter & Gamble was also fined by the European Commission for participating in a price-fixing cartel.

Procter & Gamble’s Actonel

Actonel (risedronate) is a prescription drug used to treat and prevent bone loss caused by conditions such as osteoporosis and Paget’s disease of bone. Actonel was developed by Procter & Gamble and gained FDA approval in 1998. Actonel was co-marketed in the U.S. by French pharma company, Sanofi-Aventis.

In December 2005, Procter & Gamble’s pharmaceutical division was involved in a research dispute for Actonel. British medical doctor Richard Eastell of the University of Sheffield claimed to have full access of Actonel trial data. The Times Higher Education published a public report disproving these allegations and confirming that Procter & Gamble carried out the trial. In 2009, established that Eastell had been negligent in making misleading claims but that the claims were not deliberately dishonest.

In 2006, Procter & Gamble Pharmaceuticals and Sanofi-Aventis filed a lawsuit against Roche Pharmaceuticals and GlaxoSmithKline claiming that Roche and GSK had made false and misleading claims about their osteoporosis product, Boniva, which were intended to deprive P&G and Sanofi of profit.

Warner Chilcott currently owns the pharmaceutical division of Procter & Gamble and is currently the manufacturer and marketer of Actonel.

Actonel Lawsuits

A number of Actonel patients have filed lawsuits against Procter & Gamble for harm caused by Actonel. Actonel side effects include bone fractures, bladder cancer, and a rare bone condition called osteonecrosis of the jaw. Actonel patients have also reported ulcers and irritation in the esophagus, as well as low calcium levels in the blood. No announcements have been made regarding potential settlements; however most claims will ultimately be addressed by drug Company Warner Chilcott.

Procter & Gamble Misconduct

In April 2011, Procter & Gamble was fined by the European Commission for participating in a price-fixing cartel in Europe. A cartel is an agreement among competing firms. During this price-fixing cartel, Procter & Gamble formed an agreement with Unilever and Henkel to fix the price of competing products in order to reduce competition and increase profits.

Procter & Gamble was ordered to pay the Commission more than 211 million euros. Unilever was also fined 104 million euros. However, Henkel was not fined as they provided the tip-off that led to the cartel investigations and cooperated in the investigations.

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